“Facebook emphasizes the free nature of the service but not the commercial objectives that underlie the provision of the social network service, thus inducing users into making a transactional decision that they would not have taken otherwise,” the ICA said in a notice on Friday.
“The information provided is, in fact, general and incomplete and does not adequately make a distinction between the use of data to personalize the service (in order to connect ‘consumer’ users with each other) and the use of data to carry out advertising campaigns aimed at specific targets.”
The authority also found that Facebook, in violation of Articles 24 and 25, actively sends consumer data to third-party websites and apps for commercial purposes, by default and without express consent. Additionally, when users decide to limit their consent, they are faced with significant restrictions on the use of the social network. Inducing users to “maintain the pre-selected choice” represents “undue influence,” according to the ICA, and prevents users from being able to make a free, informed choice.